In the macho world of sports, it's not easy to be openly gay. But one fledgling rugby team is using stereotypes to not only create awareness of homophobia, but to promote itself as a safe haven for those who don't feel comfortable with the game's culture.Formed this year, Johannesburg-based Jozi Cats is Africa's first gay rugby team -- and its provocative marketing campaign has had a greater impact than its members ever dreamed possible.
Check out the cats here: JOZI CATS
No comments:
Post a Comment